Mami

   Mami is the fourth studio album recorded by Romanian singer-songwriter Alexandra Stan. It was released on April 25, 2018 in digital and physical formats by Alexandra Stan Records and Victor Entertainment. Stan collaborated with producers from multiple countries, including Marius Mirică, Alex Parker, Laurențiu Popescu, Simon Says, Cristian Ștefănescu and Cristian Tarcea. She recorded Mami in Los Angeles, United States, where she relocated with her boyfriend in September 2017. The singer was involved in the writing process of several songs featured on the album.

Music critic Jonathan Currinn of website CelebMix gave Mami a mixed review. While picking several tracks as highlights and praising the contributions of the featured artists on the album, he criticized selected songs as "rushed" and unfinished. Musically, Mami has been described as a Latin-inspired dance-pop album; according to Stan, influences include pop, reggae and Balkan music. The singer also said that the album’s title represents her femininity and artistic maturity. Mami was preceded by the release of three singles, to minor success in Lithuania and Romania, as well as the promotional single Favorite Game. The album itself reached number 119 on the Japanese Oricon Albums Chart. Stan promoted it with live appearances in Japan, as well in Europe and Canada.

Background
Alexandra Stan initially referred to the album as AS4 in a late 2017 interview with a Brazilian website, and confirmed that it would be released in 2018. At that time, she had begun to record new material for the record, which she described as "pop ballads, with a touch of reggae, or Balkanic sounds". In September 2017, Stan bought a residence in Los Angeles, United States with her boyfriend Bogdan Stăruială, where she went to local studios to record and compose material for three months as of December 2017. The tracklist for the Japanese edition of Mami was unveiled during one of Stan's Facebook posts on April 6, 2018. She originally announced that the record would be released at the end of February or at the beginning of March 2018.

For Mami, Stan collaborated with several record producers from Switzerland, Sweden, Canada, the United States and Romania, while also being involved in the writing process of nearly all songs. Mixing and mastering was handled at Sterling Sound in New York City. The album was made available in digital and physical formats on April 25, 2018 in Japan by Alexandra Stan Records and Victor Entertainment. A deluxe edition, containing a bonus DVD with the music videos produced for the album's singles, was released on the same date by the latter label. Mami was later released in Italy on June 25, and in various other countries on August 15, 2018.

A writer of Antena 1 labelled Mami a Latin-influenced dance-pop album, noting that "the songs are composed in such a way to rensemble all of Stan's fans, regardless of their nationalities."

Currinn of CelebMix gave a mixed review of Mamis international version. He found it disappointing that the album solely featured eight tracks and lacked the songs "Boy Oh Boy", "Noi doi" and "Favorite Game" in comparison to earlier versions of Mami released. Currin praised the contribution from Archie and Morel, as well as Stan's vocal delivery on multiple tracks. He suggested Stan sings in a tonality that does not suit her, and wrote that "the backing track is too Coca-Cola tropical". Currinn concluded his review: "We know Stan can do better, but it does open up new directions for her and we’re excited to see what new music she brings to the industry."

Promotion
Stan promoted Mami with concert dates in Poland (Sopot Hit Festival), Turkey, Romania, Canada and Japan from mid August to early September 2018.

Singles
"Boy Oh Boy" was released as the first single from Mami on June 30, 2017 through Stan's newly-founded Alexandra Stan Records. Commercially, it peaked at number 22 in Lithuania.

"Noi doi" was made available as the second single on August 8, 2017, reaching number 80 in Stan's native country.

"Favorite Game", was released on January 31, 2018 as a promotional single. The song was featured on the soundtrack of Japanese movie Miko Girl.

"Mami" was self-released on April 4, 2018.

Standard
1. "RABLATON": 2:57 2. "MAMI": 3:32 3. "YOU USED TO KNOW": 3:13 4. "OU LA LA": 3:23 5. "INDIA" (ft. Kent Archie): 3:40 6. "WHINE IT UP" (ft. Jenn Morel): 2:39 7. "THINKING ABOUT YOU" (ft. Surak): 2:56 8. "ROUND & ROUND": 2:57

Japan (digital)
1. "Mami": 3:32 2. "Boy Oh Boy": 3:19 3. "India" (ft. Kent Archie): 3:40 4. "Round & Round": 2:57 5. "Whine It Up" (ft. Jenn Morel): 2:39 6. "Ou La La": 3:23 7. "Thinking About You" (ft. Surak): 2:56 8. "You Used to Know": 3:13 9. "Rablaton": 2:57 10. "Noi doi": 3:25 11. "Favourite Game": 3:03

Japan (CD)
1. "Mami" (music video) 2. "Boy Oh Boy" (music video) 3. "Noi doi" (music video) 4. "Favourite Game" (music video)

Italy
1. "Mami": 3:32 2. "Round & Round": 2:57 3. "You Used to Know": 3:13 4. "Whine It Up" (ft. Jenn Morel): 2:39 5. "Boy Oh Boy": 3:19 6. "Noi doi": 3:25 7. "Ou La La": 3:23 8. "India" (ft. Kent Archie): 3:40 9. "Thinking About You" (ft. Surak): 2:56 10. "Rablaton": 2:57