Lollipop (Param Pam Pam)

"Lollipop (Param Pam Pam)" is a song by Romanian singer Alexandra Stan, released on December 16, 2009 by Ultra and Prime recods as her debut and lead single from her debut studio album, Saxobeats. The track was written and produced by Marcel Prodan and Andrei Nemirschi, and was recorded at their Maan Studio.

It was first released in Romania in 2009. Following the international success of Stan's 2011 single "Mr. Saxobeat", "Lollipop (Param Pam Pam)" was re-distributed in various other countries in 2011. The music video for "Lollipop (Param Pam Pam)" features the singer and other female dancers dancing to the song in front of a purple backdrop; interspersed scenes portray Stan licking a lollipop. She herself described the song as "club-friendly" and as featuring "funny lyrics", while music critics praised it for being a "catchy pop song" and a "club sensation". The single commercially peaked at number 18 on her native Romanian Top 100.



Background, composition and reception
Before being signed to a record label, Stan participated in various music-related contests, including the Mamaia Music Festival. In 2009, she was discovered by Romanian producers and songwriters Marcel Prodan and Andrei Nemirschi at a karaoke bar. They offered her a record deal with their own label, Maan Records. During one of Stan's televised performances on Romanian TV show Acces Direct, she explained that "Lollipop (Param Pam Pam)" was produced "just for fun" after she arrived from a club one night. When interviewed by Urban.ro at her release party of Saxobeats, Stan confessed that she expected positive and negative reception for the song, also saying that it emphasized more her image than her vocal abilities.

The recording makes use of elements from American singer Fergie's 2006 single "Fergalicious". While Stan said that the track is "club-friendly" and features "funny lyrics", German magazine Klatsch Tratsch named it a "catchy pop song". Celeste Rhoads, writing for AllMusic, praised "Lollipop (Param Pam Pam)" during his review for Saxobeats, calling it a "club sensation" along with 2011 singles "Mr. Saxobeat" and "Get Back (ASAP)". Mike Schiller from PopMatters described the production of the track "generic" and its lyrics "crude", while wishing" that it had been conveniently forgotten about [on the album]".

Impact and promotion
The song reached number 18 on Stan's native Romanian Top 100, being extensively broadcast by domestic radio stations there. It also impacted mainstream radio stations from the United States in early 2010. Meanwhile, the music video for "Lollipop (Param Pam Pam)" garnered 25 million views on YouTube a short time. Following this, various labels from the United Kingdom, Ireland, Canada, Czech Republic, Russia, Italy, France, Israel and the United States asked for license to release the song through their means. In order to promote the single, Stan was invited to perform the recording on various native TV shows, with her as well embarking on a tour in her native Romania. She also provided a live performance of the single during the 2012 Après Ski Hits event in Germany, and sang the song during the concert tours that promoted Saxobeats.

Music Video
A low-budget accompanying music video for the song was posted onto Maan Studio's YouTube channel on December 22, 2009 and filmed by Andrei Nemirschi in a restaurant. The whole clip portrays Stan and two fellow female dancers performing in front of a purple backdrop. It commences with Stan asking herself which sweets she likes the most, with the words "candy", "chocolate" and "ice cream" appearing on the screen. Following this, the other females are presented wearing white underwear until one of them is shown with a saxophone. Next, Stan is shown blowing a bubble with bubble gum and, after she further dances to the song, the clip ends with the screen displaying the phrase "param pam pam" and finally becoming dark. Scenes interspersed through the main video portrayed Stan seductively licking a lollipop. The clip was not received well by the audience. Spanish-language music station Los 40 Principales named the video as one of Stan's best clips ever.

Tracklistings
Digital download
 * 1) "Lollipop (Param Pam Pam) [Radio Edit]" − 3:55
 * 2) "Lollipop (Param Pam Pam) [Club Edit]" − 4:12